When it comes to efficiency and effectiveness, you would have heard me talk before about knowing what works for YOU. About knowing and understanding yourself and your team to make the most of HOW and WHEN you work.
Something everyone assumes about my systems, is that all of my social media content has been scheduled.
Because scheduling is life right. It saves time, and it falls within the list of things that everyone tells you that you should do to make the most of grouping together your tasks and automation.
I’m sorry to pop the social media systems bubble, but all of my social media content is done ad hoc. Just like this post, it’s been written around 5 minutes before it goes live. And I do it for a bunch of reasons.
Here’s a couple of them….
👉 When I’m forced to schedule, my brain goes into shutdown mode. It’s like an instant switch turns on and nothing comes out. No point in forcing something if it’s not working!
👉When I have to schedule, I’m fighting with a brain that can’t perform (see above). The end result is that I end up unmotivated, hating what I am doing, and publishing stuff that I’m not happy with. I like writing about things that inspire me, that I know will help others, and that I believe in.
👉 I love the spontaneity of ad hoc posts. Each one of my posts has normally been inspired by something that has happened the day of the post or the day before, a comment that someone has made, a question that I have answered. This allows me to keep up with what my clients need, what is going on in the world, and with ProjectBox.
I’m not saying don’t schedule your content. There are some times when I may schedule a post or two in advance (especially if I’m having lots of brain explosions on what I want to talk about!).
What I’m saying is to identify what works for you. Just because the world out there is telling you that it’s how you SHOULD be doing it, doesn’t mean it is the right solution for you.
So know your options, and work with how you work best. Otherwise, you will spend the whole time fighting it and hating the things that you need to do which results in inefficiencies, procrastination, and ineffective content.
So now I’m curious, how do your social media posts come about? Are you an adhoc ’em person like me, are you scheduled months in advance, or a bit in between?
