Google My Business (GMB) is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
GMB allows you to manage how your business information appears across Google (including both search results and in maps), allows you to interact with your customers via chat and reviews, provides vital insights on how people are finding you, and allows you to share information about your business including events, offers, and general posts (just like other social platforms).
The benefits to it is that it helps with your local search rankings so if someone searches Thai Food near me, and you have an active GMB listing, this is going to help with your position in the search results.
GMB is completely free to use. The only requirement for using it is that you must have some face-to-face interaction with your customers — in other words, you can’t operate 100% online.
To make the most of the platform there are some things you MUST do.
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